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How communicators can get the most out of qualitative feedback

Wednesday, April 1, 2026Allison CarterView original
How communicators can get the most out of qualitative feedback

AI is making it practical to analyze large volumes of employee and customer comments, transcripts and open-ended survey responses. Mike Prokopeak is director of Communications Leadership Council learning, community and content. Most communicators know that qualitative feedback matters. The challenge is scale. They haven’t had the tools to use it effectively … until now.  In a recent learning session […]

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