How Edible prepares for last-minute gifting before Mother’s Day

Planning for Mother’s Day has gotten easier for the gift-focused retailer Edible, as it continues to flesh out its fulfillment strategy. Erica Randerson, chief digital officer of Edible Brands, told Digital Commerce 360 that the retailer has been focusing on last-mile delivery as it continues to expand fulfillment. She said Edible has been increasingly trying […]

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