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Human voice boosts Reel retention and Instagram can now turn your photos into videos
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Your best Reels asset isn’t a trending sound or clever transition… It’s you: Human speech in the opening three seconds of a Reel boosts 10-second retention by nearly 25%, according to Emplifi’s analysis of over 10,000 Facebook Reels. And videos featuring a visible face in that window see a further 10% retention lift. Higher retention...
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