Stacked Marketernewsletter
Life stage beats age for purchase intent; and YouTube tops ad recall for two generations
STACKED MARKETER - The marketer's #1 daily newsletter!
Age is just a number, and apparently, a pretty bad targeting signal too. It’s more about vibe: Meta partnered with BAMM Global to survey nearly 10,000 people across eight markets and found that life stage predicts purchase intent far better than age. People navigating a major milestone like graduating, getting married, or having a baby...
The post Life stage beats age for purchase intent; and YouTube tops ad recall for two generations appeared first on Stacked Marketer.