Liquid I.V. applies Prime Day insights to DTC ecommerce sales

Hydration brand Liquid I.V. continued to grow its sales on Amazon during Prime Day, but it is also testing ways to increase its direct-to-consumer (DTC) ecommerce business. That involves finding ways to differentiate the brand’s DTC and wholesale offerings, according to Danielle Grover, senior director of ecommerce at Liquid I.V. “Summer season is definitely our […]

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