Meta Campaign Structure in Andromeda Era

For years, we built increasingly complex account structures - based on micro planets - to help Meta find the right people. Today, Meta is much better at finding those people than we are.

Our job is no longer to build endless audience combinations or separate every stage of the funnel into its own campaign. Our job is to create a galaxy that can feed the system with clear business objectives, enough data to learn, and enough creative variety to personalise the experience.

<p>The post Meta Campaign Structure in Andromeda Era first appeared on PPC Hero.</p>