For years, we built increasingly complex account structures - based on micro planets - to help Meta find the right people. Today, Meta is much better at finding those people than we are.
Our job is no longer to build endless audience combinations or separate every stage of the funnel into its own campaign. Our job is to create a galaxy that can feed the system with clear business objectives, enough data to learn, and enough creative variety to personalise the experience.
<p>The post Meta Campaign Structure in Andromeda Era first appeared on PPC Hero.</p>
For most of its history, Apple Search Ads ran on a simple rule. One query returned one ad, the advertiser who won the auction took the top of the results page, and everyone else competed for the next opportunity to appear. That rule no longer holds.
<p>The post Adapting to Apple Search Ads’ New Second Slot first appeared on PPC Hero.</p>
Whether you like it or loathe it, pitching is an essential part of building your presence as a speaker and getting yourself onto event agendas. This is why whether you’re a first time speaker, or seasoned pro, proactively pitching to speak at events is the best way to solidify your position in the speaker circuit. But how do you pitch to speak at an event and give yourself the best possible chance of success? Read on to find out.
<p>The post How to Pitch to Speak at Marketing Events first appeared on PPC Hero.</p>
Google Ads has become increasingly dependent on conversion data. Smart Bidding, audience targeting, and value-based optimisation all rely on one thing: accurate tracking. If you’re auditing a Google Ads account today, these are the five tracking areas that matter most.
<p>The post Google Ads Tracking in 2026: The 5 Things Every Advertiser Needs to Get Right first appeared on PPC Hero.</p>
In case you missed it, Google’s latest big updates were announced on the 20th May.
<p>The post 4 New Must-Use Google Shopping Feed Attributes for Maximum Visibility first appeared on PPC Hero.</p>
People connect via GoMarble to a platform and assume they have solved reporting. They have made ad-hoc queries easier to run. Getting to client-ready reporting takes more than that.
<p>The post MCP Is Not Your Client Reporting System first appeared on PPC Hero.</p>
Landing pages are where a lot of PPC campaigns quietly fall apart. The more specific your campaigns become, the more specific your landing pages should become too. That means creating multiple landing pages designed around different searches, audiences, and stages of intent.
<p>The post Why Your PPC landing Pages Aren’t Converting first appeared on PPC Hero.</p>
A lot of first campaigns fail before they launch. Not because Google Ads is hard. Because it’s easy to start in the wrong place. I run Google Ads for SMBs, and this article covers the guidelines I wish more people followed.
<p>The post Google AI Max: What It Is, What It Does and Whether Your Account Is Actually Ready first appeared on PPC Hero.</p>
A lot of first campaigns fail before they launch. Not because Google Ads is hard. Because it’s easy to start in the wrong place. I run Google Ads for SMBs, and this article covers the guidelines I wish more people followed.
<p>The post How to Create Your First Search Campaign first appeared on PPC Hero.</p>
The biggest shift in paid search since Google launched ads. ChatGPT Ads is live, and this is what we know so far.
<p>The post 6 PPC Myths Every Advertiser Should Stop Believing first appeared on PPC Hero.</p>
The biggest shift in paid search since Google launched ads. ChatGPT Ads is live, and this is what we know so far.
<p>The post ChatGPT Ads Are Here: Everything We Know So Far first appeared on PPC Hero.</p>
Your campaigns are better than your data says they are. Or worse. The problem is, you genuinely don’t know which and that’s the real crisis facing performance marketers today. We’ve entered an era where the foundational measurement layer most advertisers rely on is fundamentally broken. Browser-based tracking, the backbone of digital advertising since the pixel […]
<p>The post Why Server-Side Tracking Is No Longer Optional for Paid Media first appeared on PPC Hero.</p>
Google Marketing Live (GML) is Google’s annual flagship event for advertisers, offering a preview into their roadmap for the year ahead. It’s where advertisers can hear about new product announcements and Google showcases real-world case studies from businesses using their products. Back in 2025, we were introduced to AI Max for Search campaigns, Asset Studio, […]
<p>The post Google Marketing Live Key Takeaways – What the PPC Industry Needs to Know for 2026 and Beyond first appeared on PPC Hero.</p>
Like Google, Meta has a thousand and one different toggles and most of them are not on your side. I think it’s a powerful platform for ecommerce and lead-gen. When it works, it really works. But things like their dashboard design and the pop-ups that follow you across every campaign setup screen are designed to […]
<p>The post Meta Ads Strategy: How to Avoid Common Pitfalls and Optimize for Success first appeared on PPC Hero.</p>
I’ll be honest, I nearly did what I always do at conferences. Head down, agenda in hand, power-walking between talks, grabbing a tea on the go. But this time at Hero Conf and brightonSEO, I did something different. I stood still. And it turns out, that was the best decision I made all day. Walking […]
<p>The post The Power of Standing Still: My Hero Conf and brightonSEO April 2026 Recap first appeared on PPC Hero.</p>
When managing e-commerce campaigns, it’s easy to focus on surface-level metrics; while these are important, they don’t always tell you what you’re missing. That’s where impression share metrics come in. By reviewing Search Impression Share, Search Lost Impression Share (Rank), and Search Lost Impression Share (Budget), you gain a clearer picture of missed opportunities and […]
<p>The post Why Reviewing Impression Share Metrics Can Transform Your E-commerce PPC Performance first appeared on PPC Hero.</p>
Like many freelancers, my origin story stemmed from seeking the elusive “work-life balance” we dream of after having a family, but before then I was a Senior PPCer at a North East UK digital agency. I had grown the PPC team from 3 staff to 10 over the space of 4 years, and I was […]
<p>The post What I learned when making the jump from salaried to self-employed PPC Manager first appeared on PPC Hero.</p>
Solving the Search Paradox for High-Ticket B2B Lead Generation Google Ads is one of the most powerful tools in digital marketing, but a lot of B2B companies have trouble getting their campaigns to perform. Why? Sometimes it’s because most of the Google Ads best practices they know about were designed for the B2C market, with […]
<p>The post Why B2B Google Ads Fail (Even When You Do Everything Right) first appeared on PPC Hero.</p>
Most PPC managers treat budget changes like a dial. Turn it up, get more sales. Turn it down, save money. The reality inside Google Ads is messier, slower, and a lot more expensive when you get it wrong. Pacing is not a setting. It is a behavior the system learns, and every edit teaches it […]
<p>The post Google Ads Budget Pacing Explained first appeared on PPC Hero.</p>
Scaling paid media looks simple, but what usually happens is this: you push spend, performance holds for a few days, then CPAs start creeping up. Branded and high-intent campaigns carry the account for a while, but the moment you lean into broader queries or new audiences, efficiency drops. It’s hard to be sure what’s working […]
<p>The post Scaling Paid Media Without Burning Cash: Smarter Testing Frameworks for Modern PPC first appeared on PPC Hero.</p>
Thanks to AI and platform tools, PPC campaigns can be created fairly quickly. That’s the easy part. But how do you measure results and attribute clicks to the right campaign? Cross-device journeys made things messy, then Privacy changes made things even worse. Platforms fill in the blanks, but they’re still guessing in places that matter. […]
<p>The post From Clicks to Confidence: How Brands Validate PPC Performance Without Flawed Attribution first appeared on PPC Hero.</p>
If you’ve started running Google Ads and no one is clicking, it can feel frustrating. You might wonder if you’re doing something wrong or if ads just don’t work. The truth is, Google Ads do work, but small mistakes can stop them from performing. The good news is that most problems are easy to fix […]
<p>The post Why Your Google Ads Aren’t Getting Clicks first appeared on PPC Hero.</p>
Running Google Ads for a local business is nothing like running national campaigns. The search intent is faster, the buying window is shorter, and the margin for wasted spend is almost nonexistent. Yet most local advertisers still treat their campaigns like scaled-down enterprise accounts, broad match everywhere, generic location extensions, and a single bid strategy […]
<p>The post Leveraging Google Ads for Local Businesses: Tactics to Dominate Your Market first appeared on PPC Hero.</p>
Most PPC managers assume that running Google Local Service Ads alongside traditional Google Ads means more coverage, more leads, and better results. More placements equal more wins, right? Not always. In practice, LSA and Google Ads frequently compete for the same impression, the same click, and the same lead, leaving you paying twice for one […]
<p>The post Why LSA and Google Ads Cannibalize Each Other (And How to Fix It) first appeared on PPC Hero.</p>
Quality assurance is a large part of running PPC initiatives. When new campaigns are built for an account, it is of utmost importance to QA.
<p>The post The Ultimate Campaign Quality Assurance Checklist for 2026 first appeared on PPC Hero.</p>
Our must-attend event for PPC and Paid Social professionals returns to Brighton on Thursday 30th and Friday 1st May 2026. This will be our second year of bringing Hero Conf back to the UK audience and it is going to be even bigger and bolder than the last! Here’s some of what you can expect to see […]
<p>The post Everything You Need to Know About Hero Conf UK 2026 first appeared on PPC Hero.</p>
Programmatic advertising is the automated buying and selling of digital ad inventory using software, data, and real-time auctions. Over recent years, it has became the backbone of digital media. From display to CTV to digital audio, programmatic quietly coordinates who sees which ad, on which screen, at what price, thousands of times per second. What’s […]
<p>The post Programmatic Campaigns in 2026: Employing Tactics, Data, and Bid Strategies first appeared on PPC Hero.</p>
As 2026 picks up the pace, we PPC heroes continue to experience a plethora of changes to get our heads around. But, in this year and in the years to come, how can we cut through the noise and focus on the specific tactics that will make an impact for the better? Today we’ll take […]
<p>The post Advanced Google Ads Techniques To Master In 2026 first appeared on PPC Hero.</p>
The past couple of years have marked a major chapter of growth for Rough Agenda – the organisers of brightonSEO, Hero Conf and MeasureFest. From expanding into the US with their annual event in San Diego, to acquiring Hero Conf and PPC Hero, Rough Agenda continues to build their presence as a leading SEO and […]
<p>The post Introducing our new Community & Editorial Manager first appeared on PPC Hero.</p>
Scaling your business with paid ads can be challenging. Even in well-structured ad accounts, advertisers struggle to hit targets or push beyond acquisition & revenue plateaus while staying efficient.
<p>The post Why your paid ads aren’t scaling: 4 challenges that have nothing to do with your ads first appeared on PPC Hero.</p>
The question for 2026 isn't "Should we automate?" It's "What should we automate, and what needs a human strategist?" Keep on reading to find the answers to these critical questions.
<p>The post Human vs. Machine in Paid Media: What To Automate and What To Keep Manual in 2026 first appeared on PPC Hero.</p>
For years, paid media has followed attention. First search. Then social. Now something new is happening.
More users are ending their journey inside AI-generated answers rather than clicking through traditional search results. When someone asks ChatGPT for recommendations, comparisons, or advice, the answer itself often becomes the final destination. How do we as PPC marketers respond to this?
<p>The post ChatGPT Ads Are Coming: What PPC Marketers Need to Know Before Everyone Else first appeared on PPC Hero.</p>
The power of audience segmentation in PPC campaigns is too vital to be ignored. Read how you can utilize segmentation to ensure your PPC campaigns stick
<p>The post The Hidden Power of Audience Segmentation in PPC Campaigns first appeared on PPC Hero.</p>
