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Meta is getting smarter about who sees your ads, and may start charging some users for the privilege
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Meta just taught its algorithm to read the room. Your CTR might’ve noticed: Meta’s new ranking model now reads more signals about each user in real time, making your ad targeting sharper without much system complaint. Meta says that since launching in Q4 2025 there were: +3% increase in ad conversions +5% increase in click-through...
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