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Meta owns the most eyeballs in social, and it’s still shipping like a challenger
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Market leaders are supposed to coast but Meta skipped that lesson. Three billion here, three billion there: Facebook, Instagram and WhatsApp have each cleared 3 billion monthly actives, keeping Meta comfortably ahead of YouTube’s 2.7 billion. The family-wide total sits at 3.56 billion, a slight dip on the previous quarter but nowhere near a loss...
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