Michaels launches omnichannel custom framing experience with Architectural Digest

The Michaels Companies expanded its omnichannel offerings with a new custom framing experience. The digital-first approach for U.S. and Canadian customers includes a 3D and augmented reality (AR) frame builder for previewing and purchasing custom frames online before pieces are finished in physical stores. The launch, which also includes more than 200 new ready-made frame […]

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