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Microsoft and Google: Max CPC is out, AI Max is in
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Both platforms spent this week swapping your manual controls for suggestions. Here’s what actually changes. The ceiling comes down Oct. 1: Microsoft is removing Max CPC from new non-portfolio campaigns using Target CPA, Target ROAS, Maximize Conversions, and Maximize Clicks. Existing campaigns keep it. So do portfolio strategies. This is a template review, not a...
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