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Microsoft and Google spent some time deleting manual controls… again
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Autopilot used to be a feature you switched on. This week both platforms made it the standard trim. And it’s not necessarily great for marketers. Microsoft is dropping Max CPC. From October 1, new campaigns on Maximize Conversions, Conversion Value, Clicks, tCPA and tROAS can’t set one. Existing campaigns keep theirs. Remove it after that...
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