Milani benefits from TikTok Shop sales as brand marks 18 straight quarters of growth

Beauty retailer Milani Cosmetics outperformed its sales goal by more than 250% for a product in its first two weeks of selling on the TikTok Shop. That was the first time Milani Cosmetics used TikTok Shop to launch a product that it would then make available through traditional retail stores and channels. The product, Highly […]

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