Optimizing content for GEO means fixing what audiences can’t see

3 things to know before you hit publish. GEO isn’t only about writing clearly and structuring content in a way that’s easily scannable. It’s also about the descriptors and data that sit behind that content, said Brent Bowen, chief storyteller and founder at Sparkcade Marketing, speaking at Ragan’s Social Media Conference. “It’s when you’re thinking […]

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