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Pinterest proves its ROI, Google eavesdrops smarter, and Microsoft makes LinkedIn targeting more inclusive
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For years, Pinterest was the mood board. Now it’s the cash register too: A report across 17 matched market tests found that 82% of Pinterest campaigns saw positive incremental returns, with 76% hitting 1.5x ROI or higher. Pinterest catches shoppers before they’ve made up their minds, which is what separates awareness spend that actually converts...
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