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Reformation launches IPO targeting up to $1 billion valuation

Monday, July 20, 2026Brian WarmothView original

Direct-to-consumer (DTC) apparel brand Reformation Inc. will target a valuation of as much as $1 billion as it pursues an initial public offering, eyeing a debut on the New York Stock Exchange using the ticker symbol “REF.” The sustainability-focused retailer, which operates 70 physical stores in addition to its ecommerce operations, announced July 20 that […]

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