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Relevance beats volume, TikTok guards against deepfakes, and two giants go dark
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Turns out the AI content arms race has a plot twist: winning isn’t about who ships the most. More isn’t merrier: A new WARC-and-TikTok study found the brands winning with AI aren’t cranking out the most assets. They’re learning fastest from their communities. AI accelerates ideas, but it needs real cultural context to land. And...
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