Report: Consumers wary of ‘AI slop,’ still trust online reviews

Trust in online product reviews is increasing despite artificial intelligence (AI) “slop” becoming more widespread, according to research from the marketing and automation platform Omnisend. In a January 2026 study, Omnisend found that 84% of Americans said they trust online product reviews. At the same time, 33% trust online product reviews more than they did […]

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