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Rugs Direct adds AI assistant Ask Cleo for site search, PDP support

Wednesday, September 9, 2026Abbas HaleemView original

Rugs Direct has rolled out its on-site AI-powered conversational assistant, Ask Cleo, and it’s driving increases in key performance indicators. The retailer falls under Elevated Brands Group, also the parent company Lightopia. Elevated Brands Group launched Ask Cleo as separate rollouts for each retailer. Lightopia debuted Ask Cleo on its site in May, with Rugs […]

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