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Search’s grip is slipping, but Google keeps tidying up its ad infrastructure
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Did Jamie Lannister sneak in and kill the king? The crown is losing its grip: According to IAB’s new report, search still commands $114.2B and nearly 39% of all digital ad revenue. But its 11% growth looks modest next to social’s (33%), or video’s (25%) or programmatic’s (21%) climb. The money’s not disappearing, though: Total...
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