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Sephora plans exclusive drops for TikTok Shop

Friday, September 4, 2026Kevin WilliamsView original

Beauty retailer Sephora is debuting on TikTok Shop, launching a new “Sephora Drop Shop” experience that turns product launches into monthly livestreamed events featuring celebrity hosts, brand founders and creator content. Piloting in the U.S. starting Sept. 19, the format is geared to resonate on TikTok’s beauty-heavy social video platform. Sephora will hope to convert […]

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