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Smart Bidding and AI Max updates land soon, Shopping ads get urgency badges, and more.
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Google’s calendar just showed up uninvited, carrying three deadlines and two instruction manuals. Mark the August 17th: Smart Bidding will get an upgrade that should change how budget-limited campaigns behave. Campaigns consistently beating their Target CPA or ROAS will start optimizing toward the target you actually set, rather than overshooting it because the budget ran...
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