Stop sending more PR pitches. Use GEO to predict which ones will land.

Here’s how to build a predictive pitch probability model. Katherine Caraway is the director of earned media at Intero Digital. If your answer to media saturation is “pitch more,” I have some bad news: You’re not stacking your odds that someone will reply. You’re torching your sender reputation. In a saturated inbox, the real KPI […]

The post Stop sending more PR pitches. Use GEO to predict which ones will land. appeared first on PR Daily.