The 50-30-20 rule for creating a social media feed people actually want to follow

Strike the right balance. Meagan Saxton is social media specialist at ddm marketing+communications. Too often, brands see their social media presence as a direct extension of their marketing arm. The mantra of “sell, sell, sell” bleeds into every post. This approach runs the risk of alienating frequent social media users who are looking to escape […]

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