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The agent is now the customer, and search is keeping the conversation
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Turns out the shopper you’ve been optimizing for has a VM, a wallet, and no impulse control problems… Unlike some of our Crew. Meta just gave a billion people a buyer’s agent, Muse. And Muse doesn’t answer questions, it does the work: opens a browser, fills forms, negotiates, then checks out with Stripe’s Link. Cha-ching?...
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