’The problem is the execution’: The role of comms in the data center controversy

Help avoid reputational blowback by understanding concerns sooner. As companies race to build data centers, communities are asking tougher questions about the resources those facilities require and what the tradeoff is for residents. Concerns about electricity demand, water use, land, utility costs and noise have turned projects into reputational decisions. It’s a push-and-pull that shows […]

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