The Scoop: Etsy tells customers to ‘Shop Other Jeffs’ ahead of Amazon Prime Day

Plus: Study finds major trust gap in brand messages that use AI; Oatly changes strategy to focus on events, collabs. Etsy is using Amazon Prime Day to expand its own visibility by encouraging customers to “Shop Other Jeffs,” referring to Amazon founder and billionaire Jeff Bezos without directly naming him or Amazon. The company’s campaign […]

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