The Scoop: Ferrari tries to message electric car as market value plunges $5 billion

Plus: BP ousts chairman while proclaiming stability; Spencer Pratt’s campaign for LA mayor has new media twists. Ferrari debuted its first electric vehicle, the Luce — Italian for “light.” Designed by storied Apple alum Jony Ive, the four-door, five-seat car can reach 60 mph in 2.5 seconds. The starting price: $640,000. In an exclusive interview […]
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