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The Scoop: Patagonia’s legal fight with a drag queen becomes a PR nightmare

Monday, June 1, 2026Allison CarterView original
The Scoop: Patagonia’s legal fight with a drag queen becomes a PR nightmare

Plus: DuckDuckGo makes search play based on choice; what happens when you neglect top-of-funnel. Outdoor outfitter Patagonia is suing drag queen and activist Pattie Gonia. The two parties had had a longstanding agreement allowing Pattie Gonia (government name: Wyn Wylie) to perform and conduct environmental advocacy under the name. The issue arose when Wylie moved […]

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