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The Scoop: Updated data gives new peek into what’s fueling AI search today

Friday, May 8, 2026Paul HiebertView original
The Scoop: Updated data gives new peek into what’s fueling AI search today

Plus: The SEC unveils new rules that may change the PR game; The Guardian’s editor-in-chief revisits the past to take on the present. New data from Muck Rack shows journalism and earned media remain the core foundation of citations found on the likes of ChatGPT. Overall, 99% of links cited by AI come from non-paid […]

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