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Tighter Performance Max controls and a lower bar for YouTube shopping

Friday, March 27, 2026ManuView original

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Audience exclusions are like road traffic updates. You need to know where to avoid: New Performance Max first-party audience exclusions lets you stop wasting budget on existing customers and redirect spend toward new folks instead. You also get full demographic breakdowns, a budget forecasting report that projects end-of-month spend, and network segmentation under “When and...

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