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TikTok’s biggest spenders in Germany are grown-ups, and checkout is getting easier
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TikTok Shop Germany is blowing out its first candle. And it’s Gen X buying the cake: According to NielsenIQ data from TikTok Shop Germany’s first anniversary, Gen X, not Gen Z, holds the largest spending share on the platform at 37%. In other words, a demographic with the most disposable income is dominating a platform...
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