True Beauty Lashes launches LashLovr, reestablishes ecommerce presence

True Beauty Lashes started as a side hustle, but then founder Lisa Stroud got the brand “in trouble” a year and a half after its launch, she told Digital Commerce 360. What started as an ecommerce-led business expanded into department stores “after only 18 months in market,” she explained. Wholesale has represented a “significant” part […]

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