Vessi targets ‘clean’ product data to maximize AEO opportunities

Waterproof apparel and footwear brand Vessi has opted not to block traffic from artificial intelligence (AI) agents, instead leaning into answer engine optimization (AEO). “It can play into our favor,” Ray Hua, director of D2C and lifecycle marketing at Vessi, told Digital Commerce 360. Similar to search engine optimization (SEO), AEO is a practice in […]

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