Walmart to acquire Vibe.co, growing data and connected TV capabilities

Walmart announced an acquisition that could deepen its data and ad options, bringing Vibe.co and its platform under the retailer’s control. The retail giant announced it will acquire Vibe.co, a self-serve connected TV platform. Vibe.co offers technology to evaluate streaming ad campaigns. At Walmart, those offerings will carry over to small and mid-sized consumer brands. […]

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