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What communicators can learn from Apple’s CEO transition announcement

Thursday, April 23, 2026Allison CarterView original
What communicators can learn from Apple’s CEO transition announcement

Steal these change management techniques. The announcement that long-time Apple CEO Tim Cook would step aside wasn’t a shock, exactly. But the exact timing was a well-kept secret until the company posted a press release Tuesday announcing Cook would step back into the role of executive chairman in September, while John Ternus, senior vice president […]

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