Which food trends are big in Africa?

Food trends in Africa are influenced by urbanisation, with traditional foods increasingly being developed in more convenient formats. Consumers are concerned with affordability, with pack size architecture giving them more control over spending. Younger consumers are interacting with global foods through social media, but many global dishes are being adapted for African tastes. Even clean label has some popularity, although this is balanced by widespread malnutrition and the need for better nutrient intake.