Why communicators are trading employee engagement for employee experience

Metrics are evolving to prioritize business outcomes, especially for frontline workers.  Internal communicators are getting more sophisticated by the day. They’re pressing beyond mere engagement — clicks, open rate and good vibes — to promoting and measuring real business objectives that are achieved through communication.  Cindy Knezevich, chief marketing officer at Interact, and Daren Jennings, chief sales officer at Interact, recently gathered communicators together at […]

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