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Will Apple reverse the price increases when the memory shortage eases? [Poll]

Friday, June 26, 2026Ben LovejoyView original

Apple’s price increases were both swift and dramatic. As some of us suspected, there was just over a week between CEO Tim Cook warning that the move would be unavoidable and the new pricing taking effect.

The increases were substantial in both percentage and absolute terms. The highest percentage increase was the Apple TV 4K, with a 55% increase …

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