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X shrinks in the EU as Reddit, TikTok and Pinterest make their pitch
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Every platform is auditioning for a new role this week, and some of these screen tests are going better than others. X is still leaking, and not just users. Its EU audience keeps sliding, while H1 2026 ad revenue hit $710M, down 18.4% year-over-year. That’s roughly 70% below 2022. Only about 1.9% of users pay...
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