Event teams face tighter timelines and flat budgets. Learn how templates, unified attendee data, and automation help standardize routine work so you can adapt and deliver better experiences. Read more Read the full article at MarketingProfs
This infographic explores the extent to which workers skim documents, the types of content they skim most, and the consequences of not fully reading documents. Read the full article at MarketingProfs
Positioning isn't about the problems customers have--it's about the job they're trying to get done. Learn how JTBD shapes customer segmentation, differentiation, and multi-product positioning in B2B. Read more Read the full article at MarketingProfs
Do image-heavy small business marketing emails perform better or worse compared with text-heavy emails? To find out, researchers examined the performance of more than 3 million campaigns. Read the full article at MarketingProfs
Johnny Walker and Open AI saw the biggest jumps in consideration among Gen Z consumers in the United States between 1Q26 and 2Q26, according to recent research. Read the full article at MarketingProfs
Growing organizations often mistake execution problems for brand problems. Learn how brand governance--not just guidelines--clarifies who decides what, when to escalate, and how consistency survives scale. Read more. Read the full article at MarketingProfs
Most B2B buyers say they have removed a vendor from their purchasing shortlist because of information they learned from an AI platform, according to recent research. Read the full article at MarketingProfs
Digital asset libraries already know which files are outdated or missing--but they can't act on it alone. Discover how active DAM shifts operational work off your team. Read more Read the full article at MarketingProfs
This infographic explores how SaaS teams can set effective Salesforce and Marketo data standards to eliminate frictions. Read the full article at MarketingProfs
SEO strategist Dale Bertrand answers real questions from marketers on optimizing Wikidata profiles, tracking AI visibility, validating prompts, and updating website content so AI properly recommends your brand. Read more Read the full article at MarketingProfs
Which types of tasks are Americans using generative AI tools for? How does AI use vary by age and income? To find out, researchers surveyed 1,570 consumers in the United States aged 15-80. Read the full article at MarketingProfs
This infographic explores three essential KPIs to track so you can understand how your brand is showing up in AI results. Read the full article at MarketingProfs
Marketing strategy often stalls in execution, slowed by broken intake, chaotic feedback loops, and unclear resource capacity. See how three operational pillars turn campaign friction into speed and alignment. Read more. Read the full article at MarketingProfs
Marketers leaders say click-through rate (CTR) is the most overrated metric for measuring success, according to recent research. Read the full article at MarketingProfs
Enterprise AI pilots can run for months without reaching production. Discover three warning signs your initiative is stuck, and the one decision that will get you to production faster. Read more Read the full article at MarketingProfs
This infographic explores how social campaigns can be limited by issues like the constraints of platforms, and looks at how these challenges can be overcome by combining social and emotional strategies. Read the full article at MarketingProfs
Attribution is quickly shifting from a retrospective reporting tool into a real-time decision layer, shaping ad bids before impressions are purchased, cutting wasted spend, and requiring independent validation. Read more Read the full article at MarketingProfs
Although ChatGPT ranks as the generative AI assistant Americans say they prefer most, Gemini has seen the largest gain in preference this year, according to recent research. Read the full article at MarketingProfs
Some 45% of marketing and creative leaders say finding skilled professionals to hire has been more challenging in 2026 compared with a year ago, according to recent research. Read the full article at MarketingProfs
AI can score leads and draft proposals in seconds, but deals still die in the silence between steps. Here are the four handoffs quietly costing you clients. Read more. Read the full article at MarketingProfs
Most Americans say they notice out-of-home (OOH) advertising at least weekly, and more than a third say they've researched a product or service on their phone after seeing an OOH ad, according to recent research. Read the full article at MarketingProfs
Leadership wants faster AI adoption, but many B2B marketing teams lack the governance, tools, and clarity to keep pace. Get a practical checklist to close this gap responsibly. Read more. Read the full article at MarketingProfs
Struggling with networking small talk? Discover how developing a distinct personal style--from bold accessories to unique fashion choices--can spark conversations, boost confidence, and become an unexpected marketing asset. Read more. Read the full article at MarketingProfs
College students say if they could go back to freshman year, they'd tell themselves to take study habits more seriously and give themselves time to adjust, according to recent research. Read the full article at MarketingProfs
Paid media keeps getting pricier and cold outreach keeps getting ignored, but partner-sourced pipeline can outperform both when it's tracked, incentive-aligned, and structured well to match the deal. Read more. Read the full article at MarketingProfs
Most ChatGPT search categories do not yet have a clear brand winner that dominates responses, according to recent research. Read the full article at MarketingProfs
Market shifts don't have to stall your team. Discover why rigid 12-month roadmaps fail, and how a 30-day experimentation cycle keeps your go-to-market strategy moving. Read more. Read the full article at MarketingProfs
Americans say an email from a business is more likely to feel trustworthy if it includes clear identifiers like the sender's contact details and the company's domain address, according to recent research. Read the full article at MarketingProfs
American women are more likely than American men to be value-oriented shoppers, discover products through recommendations, and engage with loyalty programs, according to recent research. Read the full article at MarketingProfs
Some 90% of workers say they're interested in using AI for creative tasks, with 45% saying they're very or extremely interested, according to recent research. Read the full article at MarketingProfs
CMOs face mounting pressure to adopt AI but often lack a clear starting point. Discover three practical lessons on restructuring teams, prioritizing revenue impact, and using existing data. Read more. Read the full article at MarketingProfs
Most agentic AI tools only respond when asked, capping their value to what marketers already know to look for. Discover the four questions that reveal true proactive intelligence. Read more Read the full article at MarketingProfs
AI video can reduce production costs, but not every shot benefits from it. Learn how to evaluate emotion, accuracy, and recognition to make smarter production choices. Read more Read the full article at MarketingProfs
Beyond writing itself, what skills do employers want copywriting job candidates to have?
To find out, researchers examined 230 copywriting job listings. Read the full article at MarketingProfs
Stephanie McArthur shares practical advice for refreshing ads, targeting buying groups, activating channels, measuring account engagement, and proving advertising’s influence on pipeline and progression. Read more Read the full article at MarketingProfs
Some 78% of Americans say modern marketing feels more performative than genuine, and 67% say brands overuse the word "authentic" without backing it up, according to recent research. Read the full article at MarketingProfs
Most enterprise marketers say four or more team members are typically involved in the production of a single marketing email, according to recent research. Read the full article at MarketingProfs
Premium print helps high-consideration brands build trust, simplify complex decisions, and give customers lasting resources that reinforce confidence throughout the buying journey. Read more Read the full article at MarketingProfs
AI can do more than generate marketing content. Learn five prompts that uncover revenue opportunities, identify hidden risks, and reveal whether your data is ready for actionable AI insights. Read more Read the full article at MarketingProfs
Effective B2B thought leadership builds trust through useful insights, credible research, compelling narratives, and authenticity. Learn how to create a strategy that generates lasting business opportunities. Read more Read the full article at MarketingProfs
Nearly half (47%) of B2B salespeople say they've seen an increase in the number of qualified opportunities in the pipeline in the past 12 months, but only 37% say the percentage of sellers hitting quota has increased, according to recent research. Read the full article at MarketingProfs
LinkedIn Ads expert AJ Wilcox explains how to choose thought leaders, manage sponsored posts, use AI effectively, and analyze competitors’ ads for stronger campaign performance. Read more Read the full article at MarketingProfs
Marketing and sales professionals say a lack of consistent messaging is the top challenge they face with revenue enablement, according to recent research. Read the full article at MarketingProfs
Marketers say audience research and segmentation is the top area they're investing in to improve the performance of their paid media campaigns, according to recent research. Read the full article at MarketingProfs
Siloed systems, fragmented workflows, and weak alignment are holding back performance and business impact for many marketers, according to recent research. Read the full article at MarketingProfs
LinkedIn ads expert AJ Wilcox answers questions about newsletters, gated content, small audiences, message ads, and building effective ad funnels that nurture prospects and improve results. Read more Read the full article at MarketingProfs
Some 86% of US small business owners say they've used AI to help them find financing, and 42% say they now begin their financing search with an AI tool, according to a recent survey. Read the full article at MarketingProfs
AI search discussions are advancing quickly, but many marketers are still determining how AI affects discovery, consumer behavior, traffic, and purchasing decisions. Learn what that gap means. Read more Read the full article at MarketingProfs
Generative AI can amplify content without building authority. Learn how marketers can use proprietary insights, original research, market analysis, and AI to strengthen visibility. Read more Read the full article at MarketingProfs
Only 39% of consumers globally say they are excited about the future of generative AI, according to recent research. Read the full article at MarketingProfs
Marketing leaders say they're facing a range of complex challenges, including pressure to adopt AI, fractured ownership of their organization's data strategy, and difficulty actioning insights. Read the full article at MarketingProfs
Marketers say increasing engagement and expanding the use of AI tools are their top email marketing priorities in 2026, according to research from Litmus. Read the full article at MarketingProfs
Mr. Beast is the highest-paid creator in the world, with yearly earnings of more than $300 million, according to estimates from Forbes. Read the full article at MarketingProfs
AI is widely used for customer insights, but trust remains limited. Learn why the AI adoption-trust gap exists and three ways to validate AI-generated recommendations before acting. Read more. Read the full article at MarketingProfs
B2B software buyers say free trials and product demos are the resources that have the most influence on their buying decisions, according to recent research. Read the full article at MarketingProfs
Today’s audiences are engaging with more podcasts than they were a year ago, and are increasingly consuming podcasts on video platforms like YouTube, according to recent research. Read the full article at MarketingProfs
Although YouTube's global ad revenue grew by a robust 11.7% year-over-year in 2025, the platform's revenue growth has been decelerating, according to recent research. Read the full article at MarketingProfs
AI accelerates content creation, but credibility still depends on strategy, expertise, and earned media. Learn how to build authority that both audiences and AI recognize. Read more. Read the full article at MarketingProfs
Dawn Dish Soap and Band-Aid are the consumer brands Americans say they trust most, according to recent research. Read the full article at MarketingProfs
Most CMOs say they have a high degree of influence within their company, but most also say they find it difficult to align leadership around their marketing vision, according to recent research. Read the full article at MarketingProfs
Sustainable event design combines reusable materials, intentional planning, digital tools, and community partnerships to reduce environmental impact while strengthening brand value and attendee experiences. Read more. Read the full article at MarketingProfs
Which brands do AI platforms cite most often when given sector-specific prompts? To find out, researchers analyzed data from responses given by three major LLMs. Read the full article at MarketingProfs
AI is changing entry-level marketing roles. Learn how young marketers can build technical, strategic, and collaborative skills to grow their careers and deliver greater business impact. Read more. Read the full article at MarketingProfs
Some 21% of solo entrepreneurs say launching their business would have taken significantly longer without AI-powered tools, according to recent research. Read the full article at MarketingProfs
Discover practical advice on aligning Sales and Marketing through shared account reviews, ICP-based prioritization, collaborative metrics, and stronger teamwork to improve pipeline performance. Read more Read the full article at MarketingProfs
Learn how to create sales-ready content, engage subject matter experts, improve CRM adoption, and demonstrate marketing's contribution to revenue with practical advice from A. Lee Judge. Read more. Read the full article at MarketingProfs
Most marketers say their reporting does not provide a detailed view of how customers actually move across channels and touchpoints, according to recent research. Read the full article at MarketingProfs
Which types of B2B-related content on LinkedIn are cited most by AI-powered search platforms? To find out, researchers analyzed prompts focused on different B2B categories across six AI models. Read the full article at MarketingProfs
Learn how to engage Sales in content creation, build trust across teams, address buyer objections, and create content that supports every stage of the sales process. Read more. Read the full article at MarketingProfs
Many low-traffic content sites have disproportionate influence, outperforming major outlets in audience affinity with key decision-makers, according to recent research. Read the full article at MarketingProfs
Traditional B2B metrics overlook what matters most to developers. Learn how to measure adoption, sentiment, product usage, and community impact to demonstrate real business value. Read more. Read the full article at MarketingProfs
Half of Americans believe their personal information is more publicly available online than it should be, and only 23% feel in control of what appears about them online, according to recent research. Read the full article at MarketingProfs
Many enterprises aren't achieving their targeted cost savings from AI because they've underestimated the amount of human oversight needed for automation, according to recent research. Read the full article at MarketingProfs
Generative AI rewards credible, corroborated content over traditional search rankings. Learn how thought leadership, earned media, and syndication help build lasting AI visibility and authority. Read more. Read the full article at MarketingProfs
Most B2B personalization stops at audience segments. Learn how unified customer intelligence, omnichannel coordination, and strategy-driven execution create experiences that are more relevant, consistent, and effective. Read more. Read the full article at MarketingProfs
Some 63% of B2B marketers say their organization's marketing budget has increased in 2026 compared with 2025, according to recent research. Read the full article at MarketingProfs
This infographic explores how and when people read content, which types of content earn their attention, and why they trust some content over other content. Read the full article at MarketingProfs
Most B2B personalization stops at audience segments. Learn how unified customer intelligence, omnichannel coordination, and strategy-driven execution create experiences that are more relevant, consistent, and effective. Read more. Read the full article at MarketingProfs
Some 63% of B2B marketers say their organization's marketing budget has increased in 2026 compared with 2025, according to recent research. Read the full article at MarketingProfs
This infographic explores how and when people read content, which types of content earn their attention, and why they trust some content over other content. Read the full article at MarketingProfs
Nearly 60% of videos served to new users and kids on TikTok are low-quality, AI-generated content, according to a recent analysis. Read the full article at MarketingProfs
Build a marketing team that adapts to changing priorities by balancing in-house talent, trusted freelancers, and on-demand specialists for greater agility, speed, and consistency. Read more. Read the full article at MarketingProfs
Do Americans pay attention when ads come on during podcasts? Do they find these ads disruptive? To find out, researchers surveyed a nationally representative sample of 1,450 adults in the United States. Read the full article at MarketingProfs
Strong positioning is only the beginning. Learn how governance, activation, and practical guidance help B2B organizations turn brand strategy into consistent decisions that scale across teams. Read more Read the full article at MarketingProfs
What share of B2B marketers are engaging in generative engine optimization (GEO)? Is GEO delivering ROI? What's hampering success? To find out, researchers surveyed 225 B2B marketers. Read the full article at MarketingProfs
Which phrases do professionals use--and perhaps overuse--to soften the tone of their emails? To find out, researchers analyzed 1.6 million messages. Read the full article at MarketingProfs
