This infographic explores why US workers don't take all their paid time off, how they describe their employers' attitudes towards taking PTO, and their top concerns when they do take PTO. Read the full article at MarketingProfs
AI is transforming procurement and redefining agency value. Learn how a smarter selection framework helps organizations build stronger, long-term partnerships aligned to evolving business priorities. Read more. Read the full article at MarketingProfs
Short-term procurement savings can undermine long-term growth and performance. Learn how strategic agency partnerships drive stronger outcomes, consistency, and value over time. Read more. Read the full article at MarketingProfs
What are marketers doing to drive people to digital experiences from direct mail campaigns? Are these integrations improving campaign performance? To find out, researchers surveyed 500 marketers in the United States. Read the full article at MarketingProfs
Which major brands redesigned their logos and then saw significant increases in website traffic? To find out, researchers examined organic web traffic data from 2012 through 2026. Read the full article at MarketingProfs
Most enterprises are taking steps like improving crawlability and restructuring their content in order to optimize for AI-powered search platforms, according to recent research. Read the full article at MarketingProfs
Traditional storytelling frameworks fall short in modern B2B marketing. Discover alternative narrative structures that engage diverse audiences, support ongoing brand stories, and drive stronger connections with buyers. Read more. Read the full article at MarketingProfs
AI search is reshaping brand perception, but misinformation risks are rising. Learn how to monitor, manage, and influence your brand’s presence across generative AI platforms. Read more. Read the full article at MarketingProfs
This infographic explores the top-produced influencer marketing content types, the engagement rates of five key content types, and the average cost of an influencer engagement across different social platforms. Read the full article at MarketingProfs
The level of global employee engagement--the share of workers who feel enthusiastic about their work--has dipped from its peak in 2022, according to recent research. Read the full article at MarketingProfs
AI search is changing how B2B buyers find and evaluate vendors, making authority, clarity, and human insight more critical than ever. Learn how to adapt your content strategy. Read more. Read the full article at MarketingProfs
Optimism about US economic conditions among senior marketers has declined its lowest level since the pandemic, according to recent research. Read the full article at MarketingProfs
Thought leadership alone no longer converts. Discover how diagnostic content delivers personalized insights, engages buyers, and accelerates sales conversations by turning expertise into interactive experiences. Read more. Read the full article at MarketingProfs
This infographic looks at how college students are being taught AI skills and employers' expectations of college graduates' AI skills. Read the full article at MarketingProfs
Brand loyalty isn’t built on viral moments or discounts. Discover how trust, authenticity, and community-driven strategies create lasting customer relationships in today’s evolving marketing landscape. Read more. Read the full article at MarketingProfs
B2B referral programs can do more than generate leads. Learn how to turn customers into advocates who expand your reach through trust, incentives, and community-driven engagement. Read more. Read the full article at MarketingProfs
What are the most popular online audio platforms with Americans? Which audio sources do they listen to in their cars? How are they consuming podcasts? To find out, researchers surveyed 2,050 people aged 12 and older in the United States. Read the full article at MarketingProfs
B2B software buyers increasingly turn to search engines and AI rather than aggregator websites when researching new software, according to recent research. Read the full article at MarketingProfs
B2B growth increasingly depends on advocacy, not just acquisition. Learn how customer voices, peer proof, and communities influence buyers and drive measurable impact across the funnel. Read more. Read the full article at MarketingProfs
This infographic explores how global companies are handling translation and localization, satisfaction with translation, and business leaders' top concerns about AI translation. Read the full article at MarketingProfs
This checklist helps you determine if your martech stack is streamlined, integrated, and set up to support scaling your SaaS company Read the full article at MarketingProfs
Which qualities make it more likely that content will be cited by AI-powered search platforms like ChatGPT, Google AI Mode, and Perplexity? To find out, researchers analyzed thousands of citations. Read the full article at MarketingProfs
Trademarking is more than legal protection. It strengthens your brand, builds credibility, and supports growth. Learn why entrepreneurs should prioritize trademark protection early. Read more. Read the full article at MarketingProfs
Learn how to align marketing with CFO expectations using clear metrics, measurable outcomes, and structured proposals that reduce risk and improve budget approval success. Read more. Read the full article at MarketingProfs
Some 29% of SMB leaders say they created a storytelling-focused job posting in the past 12 months, according to recent research. Read the full article at MarketingProfs
AI tools are already helping enterprises with individual content tasks, but most global teams are not yet seeing their benefits in areas like content workflow orchestration and contextual localization, according to recent research. Read the full article at MarketingProfs
Strategic thinking, adaptability, and verbal communication are the top soft leadership skills that employers prioritize, according to a recent survey. Read the full article at MarketingProfs
B2B retention now requires proving value, enabling expansion, and eliminating churn risks. Learn how to modernize your strategy with AI, digital workflows, and payment optimization. Read more. Read the full article at MarketingProfs
Scaling personalization in marketing automation requires balancing data, strategy, and authenticity to build trust while avoiding over-automation, intrusive messaging, and fragmented customer experiences across channels. Read more. Read the full article at MarketingProfs
When a familiar website looks different or acts strangely, some 40% of people say they immediately question whether the site is safe and 28% say they leave right away, according to recent research. Read the full article at MarketingProfs
Reddit has become one of the most powerful forces when people search terms related to B2B SaaS, according to recent research. Read the full article at MarketingProfs
PR impact is no longer just awareness. Learn how to amplify coverage, connect it to attribution, and prove revenue impact with integrated strategies across marketing, sales, and analytics. Read more. Read the full article at MarketingProfs
B2B buyers expect fast, clear, self-serve purchasing experiences. Learn how to optimize pricing, checkout, and identity flows to reduce friction and improve conversion rates. Read more. Read the full article at MarketingProfs
This infographic explores the email habits of workers, including when they respond to messages and how they handle email while on vacation. Read the full article at MarketingProfs
How often do social media creators post new content? How do they typically find brand deals? How are they leveraging AI tools? To find out, researchers surveyed 1,000 creators based in the United States. Read the full article at MarketingProfs
Discover how advanced marketers scale personalization across channels using data, AI, and smarter testing. Learn five practical ways to improve relevance, measurement, and performance in your campaigns. Read more. Read the full article at MarketingProfs
Learn how to apply generative AI in B2B marketing without sacrificing trust. Discover workflows, guardrails, and strategies to scale expert-driven content while protecting credibility. Read more. Read the full article at MarketingProfs
Some 80% of marketers say they feel under pressure to introduce AI into their workflows, according to recent research. Read the full article at MarketingProfs
B2B buyers are more human than we assume. Discover why deeper research into decision dynamics, internal pressures, and behavior is essential for more effective marketing strategies. Read more. Read the full article at MarketingProfs
AI now shapes B2B vendor shortlists before buyers click. Learn how to structure proof, pricing, and content to stay visible, credible, and competitive in AI-driven evaluation environments. Read more. Read the full article at MarketingProfs
Which platforms do most web searches happen on? Which platforms have been increasing their share of searches? To find out, researchers examined 4Q25 data covering millions of desktop devices in the United States. Read the full article at MarketingProfs
Teens in both the North America and Western Europe say Nike is the coolest major brand, according to recent research. Read the full article at MarketingProfs
AI video promises to make high-quality advertising accessible to small businesses. But human-generated creative strategy still matters. Here’s how marketers should approach AI-powered video production. Read more. Read the full article at MarketingProfs
Marketing teams add more tools to move faster, but complexity slows execution. Learn how tool overload creates the planning paradox and how leaders can restore alignment, visibility, and agility. Read more. Read the full article at MarketingProfs
This infographic examines how irrelevant marketing impacts brand perception, how people react to irrelevant marketing, and the volume of irrelevant marketing messages that people say they encounter across different channels. Read the full article at MarketingProfs
Marketing success is built on timeliness fundamentals, not the latest tool or trend. Discover how metrics, strategy, UX, and advertising planning drive meaningful results. Read more. Read the full article at MarketingProfs
Which sources do B2B buyers trust most when researching vendors and solutions? Which channels do they turn to most often during the early research phase? To find out, researchers surveyed 1,202 B2B decision-makers in the United States. Read the full article at MarketingProfs
Tesla saw the biggest decline in brand value between 2025 and 2026, losing $15 billion in value year-over-year, according to recent research. Read the full article at MarketingProfs
Most marketers believe younger consumers have a positive perception of AI-generated ads -- but most younger consumers don't actually feel that way, according to recent research. Read the full article at MarketingProfs
B2B awareness is evolving. Brands must optimize for AI discovery, collaborate with credible practitioners, and embed transparency to build trust and relevance in the modern buyer journey. Read more. Read the full article at MarketingProfs
This infographic explores how people feel about AI-generated voices and music, whether they believe they can recognize AI-generated audio, and how they say AI-generated audio impacts their perception of brands Read the full article at MarketingProfs
Marketing is entering a new era where AI, interoperability, and advanced measurement redefine campaign execution and accountability. Discover how marketers can drive real business outcomes. Read more. Read the full article at MarketingProfs
AI search is reshaping how buyers find information. Learn how marketers can shift from traditional SEO to AI visibility, authority, and question-driven discovery to stay competitive in the new search landscape. Read more. Read the full article at MarketingProfs
Netflix's ad revenue is forecast to double year-over-year and reach $3 billion in 2026, according to recent research. Read the full article at MarketingProfs
Members of go-to-market teams say misalignment between Marketing and Sales can lead to issues like lower morale, lost opportunities, and delayed follow-up with leads, according to recent research. Read the full article at MarketingProfs
Some 63% of Americans think AI-powered HR screening tools make the hiring process less fair, according to a recent survey. Read the full article at MarketingProfs
