Generative AI can amplify content without building authority. Learn how marketers can use proprietary insights, original research, market analysis, and AI to strengthen visibility. Read more Read the full article at MarketingProfs
Only 39% of consumers globally say they are excited about the future of generative AI, according to recent research. Read the full article at MarketingProfs
Marketers say increasing engagement and expanding the use of AI tools are their top email marketing priorities in 2026, according to research from Litmus. Read the full article at MarketingProfs
Marketing leaders say they're facing a range of complex challenges, including pressure to adopt AI, fractured ownership of their organization's data strategy, and difficulty actioning insights. Read the full article at MarketingProfs
Mr. Beast is the highest-paid creator in the world, with yearly earnings of more than $300 million, according to estimates from Forbes. Read the full article at MarketingProfs
B2B software buyers say free trials and product demos are the resources that have the most influence on their buying decisions, according to recent research. Read the full article at MarketingProfs
AI is widely used for customer insights, but trust remains limited. Learn why the AI adoption-trust gap exists and three ways to validate AI-generated recommendations before acting. Read more. Read the full article at MarketingProfs
Although YouTube's global ad revenue grew by a robust 11.7% year-over-year in 2025, the platform's revenue growth has been decelerating, according to recent research. Read the full article at MarketingProfs
Today’s audiences are engaging with more podcasts than they were a year ago, and are increasingly consuming podcasts on video platforms like YouTube, according to recent research. Read the full article at MarketingProfs
AI accelerates content creation, but credibility still depends on strategy, expertise, and earned media. Learn how to build authority that both audiences and AI recognize. Read more. Read the full article at MarketingProfs
Dawn Dish Soap and Band-Aid are the consumer brands Americans say they trust most, according to recent research. Read the full article at MarketingProfs
Most CMOs say they have a high degree of influence within their company, but most also say they find it difficult to align leadership around their marketing vision, according to recent research. Read the full article at MarketingProfs
Sustainable event design combines reusable materials, intentional planning, digital tools, and community partnerships to reduce environmental impact while strengthening brand value and attendee experiences. Read more. Read the full article at MarketingProfs
AI is changing entry-level marketing roles. Learn how young marketers can build technical, strategic, and collaborative skills to grow their careers and deliver greater business impact. Read more. Read the full article at MarketingProfs
Which brands do AI platforms cite most often when given sector-specific prompts? To find out, researchers analyzed data from responses given by three major LLMs. Read the full article at MarketingProfs
Discover practical advice on aligning Sales and Marketing through shared account reviews, ICP-based prioritization, collaborative metrics, and stronger teamwork to improve pipeline performance. Read more Read the full article at MarketingProfs
Some 21% of solo entrepreneurs say launching their business would have taken significantly longer without AI-powered tools, according to recent research. Read the full article at MarketingProfs
Learn how to create sales-ready content, engage subject matter experts, improve CRM adoption, and demonstrate marketing's contribution to revenue with practical advice from A. Lee Judge. Read more. Read the full article at MarketingProfs
Most marketers say their reporting does not provide a detailed view of how customers actually move across channels and touchpoints, according to recent research. Read the full article at MarketingProfs
Learn how to engage Sales in content creation, build trust across teams, address buyer objections, and create content that supports every stage of the sales process. Read more. Read the full article at MarketingProfs
Many low-traffic content sites have disproportionate influence, outperforming major outlets in audience affinity with key decision-makers, according to recent research. Read the full article at MarketingProfs
Which types of B2B-related content on LinkedIn are cited most by AI-powered search platforms? To find out, researchers analyzed prompts focused on different B2B categories across six AI models. Read the full article at MarketingProfs
Half of Americans believe their personal information is more publicly available online than it should be, and only 23% feel in control of what appears about them online, according to recent research. Read the full article at MarketingProfs
Traditional B2B metrics overlook what matters most to developers. Learn how to measure adoption, sentiment, product usage, and community impact to demonstrate real business value. Read more. Read the full article at MarketingProfs
Generative AI rewards credible, corroborated content over traditional search rankings. Learn how thought leadership, earned media, and syndication help build lasting AI visibility and authority. Read more. Read the full article at MarketingProfs
Many enterprises aren't achieving their targeted cost savings from AI because they've underestimated the amount of human oversight needed for automation, according to recent research. Read the full article at MarketingProfs
Most B2B personalization stops at audience segments. Learn how unified customer intelligence, omnichannel coordination, and strategy-driven execution create experiences that are more relevant, consistent, and effective. Read more. Read the full article at MarketingProfs
This infographic explores how and when people read content, which types of content earn their attention, and why they trust some content over other content. Read the full article at MarketingProfs
Some 63% of B2B marketers say their organization's marketing budget has increased in 2026 compared with 2025, according to recent research. Read the full article at MarketingProfs
Most B2B personalization stops at audience segments. Learn how unified customer intelligence, omnichannel coordination, and strategy-driven execution create experiences that are more relevant, consistent, and effective. Read more. Read the full article at MarketingProfs
This infographic explores how and when people read content, which types of content earn their attention, and why they trust some content over other content. Read the full article at MarketingProfs
Some 63% of B2B marketers say their organization's marketing budget has increased in 2026 compared with 2025, according to recent research. Read the full article at MarketingProfs
Nearly 60% of videos served to new users and kids on TikTok are low-quality, AI-generated content, according to a recent analysis. Read the full article at MarketingProfs
Build a marketing team that adapts to changing priorities by balancing in-house talent, trusted freelancers, and on-demand specialists for greater agility, speed, and consistency. Read more. Read the full article at MarketingProfs
Do Americans pay attention when ads come on during podcasts? Do they find these ads disruptive? To find out, researchers surveyed a nationally representative sample of 1,450 adults in the United States. Read the full article at MarketingProfs
What share of B2B marketers are engaging in generative engine optimization (GEO)? Is GEO delivering ROI? What's hampering success? To find out, researchers surveyed 225 B2B marketers. Read the full article at MarketingProfs
Which phrases do professionals use--and perhaps overuse--to soften the tone of their emails? To find out, researchers analyzed 1.6 million messages. Read the full article at MarketingProfs
Strong positioning is only the beginning. Learn how governance, activation, and practical guidance help B2B organizations turn brand strategy into consistent decisions that scale across teams. Read more Read the full article at MarketingProfs
SMB owners are spending an average of $10,600 annually on AI tools, services, and initiatives, according to recent research. Read the full article at MarketingProfs
Most cold emails fail because they sound like templates. Learn how the read-aloud test, concise messaging, and personalized outreach can improve reply rates and drive more conversations. Read more Read the full article at MarketingProfs
Most professionals at advertising agencies say both the digital ad industry and their specific job have gotten harder over the past two years, according to recent research. Read the full article at MarketingProfs
Many AI initiatives stall after experimentation. Learn the five structural shifts organizations need across strategy, processes, data, technology, and people to make AI a scalable operational advantage. Read more Read the full article at MarketingProfs
This infographic explores key metrics B2B marketers should track in order to understand campaign performance and power better decisions. Read the full article at MarketingProfs
Marketing teams are overwhelmed by disconnected AI tools. Discover why marketing operations should build AI infrastructure powered by autonomous agents to automate workflows and unlock higher-value work. Read more Read the full article at MarketingProfs
How do you identify the right audience, validate ICP assumptions, and reach complex buying teams? Campaign expert Karlyn Ankrom answers marketers' top questions about audience targeting and strategy. Read more Read the full article at MarketingProfs
Are most Americans opted in to receive text messages from businesses? How often do they want to receive these marketing messages? When do they want to receive them? To find out, researchers conducted a survey of 1,000 consumers. Read the full article at MarketingProfs
Learn how a custom AI sales bot can help you prepare for sales calls, improve follow-up strategies, identify business gaps, and stay focused on revenue goals. Read more Read the full article at MarketingProfs
Some 85% of small business owners say they're now using AI, and 66% say AI tools have increased their confidence in their business's future success, according to recent research. Read the full article at MarketingProfs
Brand mentions in media have the most impact on driving online searches when they carry some emotional weight but aren't too intense, according to recent research. Read the full article at MarketingProfs
Marketers can use AI for much more than content creation. Learn how to build a custom AI sales coach that supports lead generation, qualification, objection handling, and sales conversations. Read more Read the full article at MarketingProfs
Chewy, Toyota, and Samsung are the major brands that have the best reputations with American adults, according to recent research. Read the full article at MarketingProfs
B2B SaaS marketers are now more likely to use general-purpose AI tools like ChatGPT rather than dedicated tools to get competitive intelligence, according to recent research. Read the full article at MarketingProfs
A third of small business owners say designing their own materials is the "scrappiest" cost-cutting marketing move they've made, according to recent research. Read the full article at MarketingProfs
Publishers often separate auction data from audience analytics, limiting revenue potential. Learn how combining both datasets creates stronger pricing strategies, better forecasting, and more defensible audience valuation. Read more Read the full article at MarketingProfs
Baby Boomers account for nearly one in five adult TikTok users in the United States, according to recent research. Read the full article at MarketingProfs
Fintech PR is more than media coverage. Learn how reputation, compliance, proprietary data, and targeted media relations help fintech companies build trust, attract partners, and support growth. Read more Read the full article at MarketingProfs
Only a quarter of senior marketers say their team's investments are fully driven by unified, real-time data, according to recent research. Read the full article at MarketingProfs
Physical marketing captures attention, strengthens memory, builds trust, and creates emotional connections that digital channels often miss. Learn how to combine tactile and digital experiences for stronger results. Read more Read the full article at MarketingProfs
Strategic storytelling helps companies simplify complexity, build trust, align teams, and influence markets. Learn how powerful narratives position customers as heroes and drive business growth. Read more Read the full article at MarketingProfs
Google is the world’s most valuable brand in 2026, with a value of $1.5 trillion, according to recent research. Read the full article at MarketingProfs
Marketing teams are shifting from AI hype to practical tools that improve workflows, reduce repetitive work, support smarter decisions, and strengthen performance without adding complexity. Read more Read the full article at MarketingProfs
AI is reshaping B2B buying before prospects ever reach sales. Learn how to audit LLM visibility, align messaging, and structure proof that influences shortlist decisions. Read more Read the full article at MarketingProfs
This infographic a high-level overview of what enterprise sales storytelling, positioning, and messaging are--and how they differ. Read the full article at MarketingProfs
How sales collateral, content systems, and brand consistency work together to improve sales enablement, support SEO visibility, and build scalable marketing infrastructure for growth. Read more Read the full article at MarketingProfs
Most enterprise marketers say they do not spend a significant amount of time on experimentation, according to recent research. Read the full article at MarketingProfs
Nearly half (47%) of B2B buyers say they now use AI tools frequently when researching software vendors, according to recent research. Read the full article at MarketingProfs
Some 83% of US small business owners say they're happier now compared with when they worked for someone else, according to recent research. Read the full article at MarketingProfs
How can B2B brands build trust when customer proof is limited? Learn practical ways to use case studies, comparisons, testimonials, and messaging to strengthen credibility and confidence. Read more Read the full article at MarketingProfs
Some 56% of Americans say they feel powerless to protect their personal data from Al, according to recent research. Read the full article at MarketingProfs
AI agents are revealing why brittle platform integrations hold marketing back, exposing connectivity as the real infrastructure challenge behind automation, workflows, and scalable performance. Read more Read the full article at MarketingProfs
Learn how CTV, programmatic audio, direct mail, and live events support B2B pipeline when coordinated across audience, messaging, measurement, and buying-stage intent to improve outcomes. Read more Read the full article at MarketingProfs
A quarter of marketers say they follow Agile marketing practices like scrums and sprints, according to recent research. Read the full article at MarketingProfs
Belinda Weaver answers your questions about how to close content gaps, build buyer trust, conduct voice of customer research, and strengthen LinkedIn messaging for better business results. Read more Read the full article at MarketingProfs
Customers say speed is the biggest benefit of getting service from an automated agent versus a human agent, according to recent research. Read the full article at MarketingProfs
Belinda Weaver answers your questions about voice of customer research, content gaps, CTAs, buyer journeys, and website messaging to help marketers create more effective content strategies. Read more Read the full article at MarketingProfs
Nearly half (49%) of workers say they've felt less confident in their ability to do their job after a software transition, according to recent research. Read the full article at MarketingProfs
Marketing teams struggle with trust and strategy due to workflow challenges. Learn how agile operations improve predictability, collaboration, and AI success to elevate marketing’s role. Read more Read the full article at MarketingProfs
Fully 63% of US workers say AI has taught them skills their employer never formally trained them on, and 54% say their employer still hasn’t provided formal training on those same topics, according to recent research. Read the full article at MarketingProfs
Martech promised unified performance but delivered fragmentation. As budgets tighten and AI rises, CMOs need interoperability--not consolidation--to prove ROI and drive effectiveness. Read more Read the full article at MarketingProfs
Meta is forecast to reach $243.46 billion in net worldwide ad revenue in 2026, compared with $239.54 billion for Google, according to recent research. Read the full article at MarketingProfs
Does content with an unpolished style (plainspoken and filled with anecdotes) or a polished style (tight, formal, and on-brand) resonate more with senior marketers? To find out, researchers ran an A/B experiment. Read the full article at MarketingProfs
Experiential marketing can drive real business impact--but only with the right strategy. Learn the six essential questions that ensure your next activation delivers measurable results. Read more Read the full article at MarketingProfs
The highest performing marketing organizations tend to follow a "Power Partners" model that combines the scale, speed, and intelligence of AI with the judgment, creativity, and emotional intelligence of people, according to recent research. Read the full article at MarketingProfs
Enterprise sites slow down over time, but a full rebuild isn't required. Learn how B2B teams can improve speed, Core Web Vitals, and conversions with a focused optimization playbook. Read more Read the full article at MarketingProfs
Only 3.6% of marketers say the effectiveness of their ad creative is well understood and actively optimized today, according to recent research. Read the full article at MarketingProfs
