Most cold emails fail because they sound like templates. Learn how the read-aloud test, concise messaging, and personalized outreach can improve reply rates and drive more conversations. Read more Read the full article at MarketingProfs
SMB owners are spending an average of $10,600 annually on AI tools, services, and initiatives, according to recent research. Read the full article at MarketingProfs
Many AI initiatives stall after experimentation. Learn the five structural shifts organizations need across strategy, processes, data, technology, and people to make AI a scalable operational advantage. Read more Read the full article at MarketingProfs
Most professionals at advertising agencies say both the digital ad industry and their specific job have gotten harder over the past two years, according to recent research. Read the full article at MarketingProfs
This infographic explores key metrics B2B marketers should track in order to understand campaign performance and power better decisions. Read the full article at MarketingProfs
Marketing teams are overwhelmed by disconnected AI tools. Discover why marketing operations should build AI infrastructure powered by autonomous agents to automate workflows and unlock higher-value work. Read more Read the full article at MarketingProfs
Are most Americans opted in to receive text messages from businesses? How often do they want to receive these marketing messages? When do they want to receive them? To find out, researchers conducted a survey of 1,000 consumers. Read the full article at MarketingProfs
How do you identify the right audience, validate ICP assumptions, and reach complex buying teams? Campaign expert Karlyn Ankrom answers marketers' top questions about audience targeting and strategy. Read more Read the full article at MarketingProfs
Some 85% of small business owners say they're now using AI, and 66% say AI tools have increased their confidence in their business's future success, according to recent research. Read the full article at MarketingProfs
Learn how a custom AI sales bot can help you prepare for sales calls, improve follow-up strategies, identify business gaps, and stay focused on revenue goals. Read more Read the full article at MarketingProfs
Marketers can use AI for much more than content creation. Learn how to build a custom AI sales coach that supports lead generation, qualification, objection handling, and sales conversations. Read more Read the full article at MarketingProfs
Brand mentions in media have the most impact on driving online searches when they carry some emotional weight but aren't too intense, according to recent research. Read the full article at MarketingProfs
B2B SaaS marketers are now more likely to use general-purpose AI tools like ChatGPT rather than dedicated tools to get competitive intelligence, according to recent research. Read the full article at MarketingProfs
Chewy, Toyota, and Samsung are the major brands that have the best reputations with American adults, according to recent research. Read the full article at MarketingProfs
Publishers often separate auction data from audience analytics, limiting revenue potential. Learn how combining both datasets creates stronger pricing strategies, better forecasting, and more defensible audience valuation. Read more Read the full article at MarketingProfs
A third of small business owners say designing their own materials is the "scrappiest" cost-cutting marketing move they've made, according to recent research. Read the full article at MarketingProfs
Baby Boomers account for nearly one in five adult TikTok users in the United States, according to recent research. Read the full article at MarketingProfs
Fintech PR is more than media coverage. Learn how reputation, compliance, proprietary data, and targeted media relations help fintech companies build trust, attract partners, and support growth. Read more Read the full article at MarketingProfs
Strategic storytelling helps companies simplify complexity, build trust, align teams, and influence markets. Learn how powerful narratives position customers as heroes and drive business growth. Read more Read the full article at MarketingProfs
Only a quarter of senior marketers say their team's investments are fully driven by unified, real-time data, according to recent research. Read the full article at MarketingProfs
Physical marketing captures attention, strengthens memory, builds trust, and creates emotional connections that digital channels often miss. Learn how to combine tactile and digital experiences for stronger results. Read more Read the full article at MarketingProfs
Google is the world’s most valuable brand in 2026, with a value of $1.5 trillion, according to recent research. Read the full article at MarketingProfs
AI is reshaping B2B buying before prospects ever reach sales. Learn how to audit LLM visibility, align messaging, and structure proof that influences shortlist decisions. Read more Read the full article at MarketingProfs
This infographic a high-level overview of what enterprise sales storytelling, positioning, and messaging are--and how they differ. Read the full article at MarketingProfs
Marketing teams are shifting from AI hype to practical tools that improve workflows, reduce repetitive work, support smarter decisions, and strengthen performance without adding complexity. Read more Read the full article at MarketingProfs
Most enterprise marketers say they do not spend a significant amount of time on experimentation, according to recent research. Read the full article at MarketingProfs
How sales collateral, content systems, and brand consistency work together to improve sales enablement, support SEO visibility, and build scalable marketing infrastructure for growth. Read more Read the full article at MarketingProfs
Some 83% of US small business owners say they're happier now compared with when they worked for someone else, according to recent research. Read the full article at MarketingProfs
How can B2B brands build trust when customer proof is limited? Learn practical ways to use case studies, comparisons, testimonials, and messaging to strengthen credibility and confidence. Read more Read the full article at MarketingProfs
Nearly half (47%) of B2B buyers say they now use AI tools frequently when researching software vendors, according to recent research. Read the full article at MarketingProfs
Some 56% of Americans say they feel powerless to protect their personal data from Al, according to recent research. Read the full article at MarketingProfs
AI agents are revealing why brittle platform integrations hold marketing back, exposing connectivity as the real infrastructure challenge behind automation, workflows, and scalable performance. Read more Read the full article at MarketingProfs
Learn how CTV, programmatic audio, direct mail, and live events support B2B pipeline when coordinated across audience, messaging, measurement, and buying-stage intent to improve outcomes. Read more Read the full article at MarketingProfs
A quarter of marketers say they follow Agile marketing practices like scrums and sprints, according to recent research. Read the full article at MarketingProfs
Belinda Weaver answers your questions about how to close content gaps, build buyer trust, conduct voice of customer research, and strengthen LinkedIn messaging for better business results. Read more Read the full article at MarketingProfs
Belinda Weaver answers your questions about voice of customer research, content gaps, CTAs, buyer journeys, and website messaging to help marketers create more effective content strategies. Read more Read the full article at MarketingProfs
Nearly half (49%) of workers say they've felt less confident in their ability to do their job after a software transition, according to recent research. Read the full article at MarketingProfs
Customers say speed is the biggest benefit of getting service from an automated agent versus a human agent, according to recent research. Read the full article at MarketingProfs
Fully 63% of US workers say AI has taught them skills their employer never formally trained them on, and 54% say their employer still hasn’t provided formal training on those same topics, according to recent research. Read the full article at MarketingProfs
Marketing teams struggle with trust and strategy due to workflow challenges. Learn how agile operations improve predictability, collaboration, and AI success to elevate marketing’s role. Read more Read the full article at MarketingProfs
Martech promised unified performance but delivered fragmentation. As budgets tighten and AI rises, CMOs need interoperability--not consolidation--to prove ROI and drive effectiveness. Read more Read the full article at MarketingProfs
Meta is forecast to reach $243.46 billion in net worldwide ad revenue in 2026, compared with $239.54 billion for Google, according to recent research. Read the full article at MarketingProfs
Does content with an unpolished style (plainspoken and filled with anecdotes) or a polished style (tight, formal, and on-brand) resonate more with senior marketers? To find out, researchers ran an A/B experiment. Read the full article at MarketingProfs
Experiential marketing can drive real business impact--but only with the right strategy. Learn the six essential questions that ensure your next activation delivers measurable results. Read more Read the full article at MarketingProfs
Enterprise sites slow down over time, but a full rebuild isn't required. Learn how B2B teams can improve speed, Core Web Vitals, and conversions with a focused optimization playbook. Read more Read the full article at MarketingProfs
The highest performing marketing organizations tend to follow a "Power Partners" model that combines the scale, speed, and intelligence of AI with the judgment, creativity, and emotional intelligence of people, according to recent research. Read the full article at MarketingProfs
Only 3.6% of marketers say the effectiveness of their ad creative is well understood and actively optimized today, according to recent research. Read the full article at MarketingProfs
Is your brand aligned with your business growth? Discover five clear signs your brand is creating friction and when a strategic rebrand can unlock better performance. Read more Read the full article at MarketingProfs
Experiential marketing turns events into powerful drivers of trust, engagement, and pipeline growth. Learn how to design, measure, and extend experiences that deliver real business impact. Read more Read the full article at MarketingProfs
AI is changing marketing roles faster than hiring can adapt. Learn why unicorn job descriptions fail and how to design teams for strategy, insight, and revenue impact. Read more Read the full article at MarketingProfs
How does AI-written content rank in search compared with human-written content? To find out, researchers analyzed the search rankings of 42,000 blog posts and also surveyed 224 SEO professionals.
Read the full article at MarketingProfs
This infographic explores how to turn your LinkedIn profile, content, and outreach into growth drivers for your business in 2026. Read the full article at MarketingProfs
This infographic looks at which parts of the tech stack are being impacted most by AI, why businesses are cutting or replacing tools, the top barriers slowing the purchase of AI-enabled tools, and how businesses are validating the claims of AI vendors. Read the full article at MarketingProfs
Most AI failures in B2B marketing aren’t about technology--they’re about data. See how poor data quality undermines results and what you must fix before AI can deliver value. Read more Read the full article at MarketingProfs
Marketers say AI proficiency is the top skillset they plan to prioritize when hiring for their email marketing teams this year, according to recent research. Read the full article at MarketingProfs
Agentic AI can boost performance while quietly weakening your brand. Learn why oversight, governance, and emotional intelligence are critical to sustaining long-term value in automated marketing systems. Read more Read the full article at MarketingProfs
Which buzzwords related to AI are SEO thought-leaders using on LinkedIn? How positive is the sentiment? To find out, researchers analyzed the LinkedIn posts of 75 SEO experts that referenced key AI-driven SEO terms. Read the full article at MarketingProfs
AI, communities, and fragmented journeys are reshaping B2B acquisition. Learn how to build presence, influence decisions, and convert informed buyers in this new landscape. Read more Read the full article at MarketingProfs
This infographic explores what differentiates personalization from customization in areas like what they are, who has control, which tools are required, and what the goals are. Read the full article at MarketingProfs
AI is transforming procurement and redefining agency value. Learn how a smarter selection framework helps organizations build stronger, long-term partnerships aligned to evolving business priorities. Read more. Read the full article at MarketingProfs
This infographic explores why US workers don't take all their paid time off, how they describe their employers' attitudes towards taking PTO, and their top concerns when they do take PTO. Read the full article at MarketingProfs
Short-term procurement savings can undermine long-term growth and performance. Learn how strategic agency partnerships drive stronger outcomes, consistency, and value over time. Read more. Read the full article at MarketingProfs
What are marketers doing to drive people to digital experiences from direct mail campaigns? Are these integrations improving campaign performance? To find out, researchers surveyed 500 marketers in the United States. Read the full article at MarketingProfs
Traditional storytelling frameworks fall short in modern B2B marketing. Discover alternative narrative structures that engage diverse audiences, support ongoing brand stories, and drive stronger connections with buyers. Read more. Read the full article at MarketingProfs
Which major brands redesigned their logos and then saw significant increases in website traffic? To find out, researchers examined organic web traffic data from 2012 through 2026. Read the full article at MarketingProfs
Most enterprises are taking steps like improving crawlability and restructuring their content in order to optimize for AI-powered search platforms, according to recent research. Read the full article at MarketingProfs
This infographic explores the top-produced influencer marketing content types, the engagement rates of five key content types, and the average cost of an influencer engagement across different social platforms. Read the full article at MarketingProfs
AI search is reshaping brand perception, but misinformation risks are rising. Learn how to monitor, manage, and influence your brand’s presence across generative AI platforms. Read more. Read the full article at MarketingProfs
The level of global employee engagement--the share of workers who feel enthusiastic about their work--has dipped from its peak in 2022, according to recent research. Read the full article at MarketingProfs
AI search is changing how B2B buyers find and evaluate vendors, making authority, clarity, and human insight more critical than ever. Learn how to adapt your content strategy. Read more. Read the full article at MarketingProfs
Thought leadership alone no longer converts. Discover how diagnostic content delivers personalized insights, engages buyers, and accelerates sales conversations by turning expertise into interactive experiences. Read more. Read the full article at MarketingProfs
Optimism about US economic conditions among senior marketers has declined its lowest level since the pandemic, according to recent research. Read the full article at MarketingProfs
Brand loyalty isn’t built on viral moments or discounts. Discover how trust, authenticity, and community-driven strategies create lasting customer relationships in today’s evolving marketing landscape. Read more. Read the full article at MarketingProfs
This infographic looks at how college students are being taught AI skills and employers' expectations of college graduates' AI skills. Read the full article at MarketingProfs
B2B referral programs can do more than generate leads. Learn how to turn customers into advocates who expand your reach through trust, incentives, and community-driven engagement. Read more. Read the full article at MarketingProfs
What are the most popular online audio platforms with Americans? Which audio sources do they listen to in their cars? How are they consuming podcasts? To find out, researchers surveyed 2,050 people aged 12 and older in the United States. Read the full article at MarketingProfs
This checklist helps you determine if your martech stack is streamlined, integrated, and set up to support scaling your SaaS company Read the full article at MarketingProfs
B2B growth increasingly depends on advocacy, not just acquisition. Learn how customer voices, peer proof, and communities influence buyers and drive measurable impact across the funnel. Read more. Read the full article at MarketingProfs
B2B software buyers increasingly turn to search engines and AI rather than aggregator websites when researching new software, according to recent research. Read the full article at MarketingProfs
This infographic explores how global companies are handling translation and localization, satisfaction with translation, and business leaders' top concerns about AI translation. Read the full article at MarketingProfs
Trademarking is more than legal protection. It strengthens your brand, builds credibility, and supports growth. Learn why entrepreneurs should prioritize trademark protection early. Read more. Read the full article at MarketingProfs
Which qualities make it more likely that content will be cited by AI-powered search platforms like ChatGPT, Google AI Mode, and Perplexity? To find out, researchers analyzed thousands of citations. Read the full article at MarketingProfs
Some 29% of SMB leaders say they created a storytelling-focused job posting in the past 12 months, according to recent research. Read the full article at MarketingProfs
Learn how to align marketing with CFO expectations using clear metrics, measurable outcomes, and structured proposals that reduce risk and improve budget approval success. Read more. Read the full article at MarketingProfs
Strategic thinking, adaptability, and verbal communication are the top soft leadership skills that employers prioritize, according to a recent survey. Read the full article at MarketingProfs
B2B retention now requires proving value, enabling expansion, and eliminating churn risks. Learn how to modernize your strategy with AI, digital workflows, and payment optimization. Read more. Read the full article at MarketingProfs
AI tools are already helping enterprises with individual content tasks, but most global teams are not yet seeing their benefits in areas like content workflow orchestration and contextual localization, according to recent research. Read the full article at MarketingProfs
